Value Proposition Canvas workshop

A tool for helping us evolve product / market fit

Welcome to the Value Proposition Canvas Workshop!
In this session, we’ll explore how to use the Value Proposition Canvas—a powerful tool for designing products and services that truly resonate with customers. By visually mapping customer needs, pains, and gains alongside our offerings, we can identify clear opportunities for innovation and alignment. We'll not only walk through the framework but also apply it to real-world scenarios to clarify what we should develop first—and for whom. This hands-on approach will help ensure our solutions deliver real value, boost customer satisfaction, and stand out in the market.